Lead nurturing is the process of forming a long lasting relationship with potential client aiming new wins. A consistent and relevant communication done by both sales and marketing teams plays an integral role while your leads are about to go to a final decision route.

Nurtured leads have a significantly shorter sales cycle, they become your customers quickly than an average prospect as they are in the process of being intermittently followed up. With the growing competition, trust plays as a placeholder and thus enhances the buying decision of prospects. Lead nurturing helps build this trust in a strategic way guiding these leads down the sales funnel.