LEAD GENERATION

MQL Lead Generation

In marketing parameters, marketing qualified leads (MQL) are defined as leads that have a high conversion potential. They are typically at the top of the sales funnel.

HQL Lead Generation

The MQLs are then vetted, qualified, and gauged for inside sales-readiness. Prospects that show clear interest in receiving call backs from inside sales reps are identified.

At this point, quick response to queries is critical. Constant dialogue is also maintained and communication between marketing and sales teams is crucial.

Sharing of repetitive information should be avoided – because it assumes leads have no prior knowledge of your products and services.

Instead, the sales team should continue the story that has been built via marketing.

BANT Lead Generation

Leads which have undergone the BANT qualification process. They have answered all the question and meet the criteria to be a good fit for your product.

To know how close, they are to a buying decision: